Use our database skills to enhance the value of the data that has been collected.

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The OIA have been organising trade exhibitions for over 40 years. Visitor registration in the early years was, obviously, very basic. Huge advances in registration systems and processes have been introduced in recent years and the need for organisers and exhibitors to know and understand as much about our customers as possible has meant that we are constantly reassessing our registration requirements. There are a number of companies out there who claim to be able to provide a comprehensive service, will promise the earth, and then deliver a service way below expectations. Our experience has given us the firm conviction that bigger is not necessarily better and in 1999 we trialled Show Data Systems at our exhibition in Harrogate. Since then, we have not had any need or wish to change. Show Data Systems are responsive, flexible, friendly yet professional and very capable. Their software enables us to analyse our data in a wide variety of different ways meaning we can provide our exhibitors with accurate feedback and ensures that we can really focus our mail shots and show message.

~ Roger Southcott, Outdoor Industries Ltd